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HR Data Solutions

A Guide to Company Culture Building

One out of every three new hires quit their jobs after being there for half a year. Your company stats may not be too different from this one.

As HR, you may be worried that you’re picking the wrong talent to join your company. But there’s something you may be overlooking that’s key in upping employee retention: company culture.

While talent may be initially attracted to the business because of handsome paychecks, they can quickly find themselves wanted to get out. Here’s why culture building is important and what you can do to improve your company culture.

Why Is Building Company Culture Important?

No matter how introverted someone, maybe, fitting in and making genuine connections at their workplace is of utmost importance. They spend a good chunk of their time there, after all.

When you invest in culture building, you reap many benefits; better morale and work performance are two. Also, you’ll build employee loyalty and create a work atmosphere that’ll attract strong candidates for whatever job you need to be filled.

When you don’t build company culture, you can do all the right things to hire the right people, but it won’t mean anything if they’re not happy and leave after six months. You need to keep them invested by giving them a workplace culture that they look forward to being in every day.

How to Build Company Culture

Culture building doesn’t just happen overnight, but you can start implementing changes right away. If your departments are separate and there’s little to no interaction between your employees, they can quickly feel like cogs in a machine.

When you address the human aspect of your workforce and encourage interpersonal relationships, it can have a significant impact on how your employees handle their work.

Define Your Values

When you have a clear set of company values, it can unite everyone and help them feel closer to one another, knowing they all have something in common. Without core company values, your employees can feel lost and like they’re all working toward a different individual goal.

Some values you can define include transparent communication, open-mindedness, positivity, and supportiveness. Having your chosen company values on the walls can give your employees a daily reminder of what they’re collectively working toward.

Not only can establishing core values create a feeling of unity, but it can also help to reduce workplace conflicts. When workers can remind one another of the company’s values, it can defuse tense situations and help them avoid the need to get HR involved.

Provide Ways to De-Stress

There will be good days and bad days; when the bad days strike, you want your employees to have a way to de-stress and take a breather. Putting something as simple as a foosball table or ping pong table gives your workforce fun physical activities where they can get all their stress and anxiety out.

People love to chat with one another, so encourage your employees to have coffee with one another or to bring in treats for their birthdays, so everyone gets a 5-minute break to eat and talk. You can also organize small gatherings after work.

For example, in the Netherlands, workplaces usually have something called a vrijmibo, or borrel. Both are informal work get-togethers where everyone socializes, eats snacks, and have adult beverages 🙂 Vrijmibo is specifically for Fridays after work, so everyone has something to look forward to.

Aim for Quarterly Goals and Rewards

When employees know what they’re working toward concretely, it can give them the necessary fuel to push on and get it done. If you add some incentives, then that can doubly motivate your workers.

The incentives can be anything from monetary bonuses to a fun trip out with their team. Consider the latter, since it can also function as a way for your employees to de-stress and create better relationships between one another.

Go on Team-Building Trips

Has everyone been hard at work, with hardly any breaks? Do you feel like your employees don’t know each other well and have superficial relationships? Then your office can benefit from team-building exercises.

Some can be so simple that you can do them in the vicinity of your office, but if you have the budget to do so, you should consider holding the events somewhere else.

When you have team-building trips closeby to the office, it may be hard for employees to shake off their work mentality. By choosing team-building trips that take you away, your workers will be able to truly focus on the tasks at hand.

Team-building trips can also be seen as a reward since your employees get a break from office life. Not only will you see a boost in morale, but you’ll even notice a better workplace atmosphere.

Hold Social Events That Don’t Have to Do with Work

Again, you can always adopt a Dutch mindset and hold borrels and vrijmibos for your employees. This gives them some time to get to know one another without being on the clock.

To show your appreciation for their hard work, you can also hold the end of the quarter and year dinners for your employees, with exciting activities afterward. These can include some of the team-building trips we mentioned above so you can kill two birds with one stone!

Culture Building Is Beneficial for Your Business

While some activities for culture building may seem frivolous, if you put money toward them, you’re investing in the future of your company. By creating a positive atmosphere in the workplace, you’ll motivate your employees to not only work harder but also be loyal to your organization.

Remember, you want your employees to work hard, but that means they should play hard too. By providing them with some ways to blow some steam and bond with one another, you’ll see higher morale and less turnover as a result.

Want to lower your employee turnover? Then book a demo with us to see how we can help!

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